In a game-changing move that is poised to redefine the Indian SUV market, Mahindra & Mahindra has officially unveiled the Thar Roxx—a luxury-laden, off-road-ready SUV that balances rugged performance with unparalleled sophistication. The announcement, made earlier today, marks the introduction of a 5-door variant in the Thar lineup, offering a groundbreaking blend of style, comfort, and off-road prowess.
This significant addition to Mahindra’s portfolio comes at a time when the demand for multi-purpose SUVs is soaring, especially those that cater to both urban commutes and adventurous escapades.
Mahindra Thar Roxx: A New Benchmark in the SUV Segment
The Thar Roxx isn’t just another variant; it’s a statement. By merging the utilitarian roots of the Thar with a host of premium features, Mahindra aims to cater to a broader audience—families, urban explorers, and off-road enthusiasts alike.
From its rugged exteriors to the plush interiors, every detail of the Thar Roxx is meticulously designed to elevate the driving experience without compromising its legendary off-road capabilities.
Exterior Design: A Rugged Yet Refined Stance
At first glance, the Thar Roxx retains the signature design elements that make the Thar instantly recognizable. However, subtle refinements give it a more sophisticated edge.
Key Highlights:
| Feature | Description |
| Extended Wheelbase | Accommodates the new 5-door configuration for added practicality. |
| LED Lighting | Advanced LED headlamps and taillights enhance visibility and style. |
| 18-inch Alloy Wheels | Striking yet durable, the wheels add urban flair to rugged performance. |
| Panoramic Sunroof | A first in the Thar lineup, it allows passengers to enjoy scenic views. |
| Aerodynamic Refinements | Subtle body contours reduce drag while maintaining the iconic boxy shape. |
The 5-door layout not only enhances practicality but also makes the Thar Roxx a compelling option for families and larger groups.
Luxurious Interiors: Adventure Meets Comfort
Step inside the Thar Roxx, and you’ll find yourself in a cabin that rivals luxury SUVs. Every detail has been crafted with passenger comfort in mind, blending rugged utility with premium finishes.
Seating & Space:
- 5-Door Configuration: Enables a spacious rear cabin, accommodating three adults with ease.
- Premium Leather Upholstery: Offered in multiple colors, the seats exude sophistication.
- Climate-Controlled Seats: Heated and ventilated seating ensures comfort across weather conditions.
- Memory Function: Driver’s seat adjusts automatically to preferred positions.
Dashboard & Controls:
- 12.3-inch Touchscreen: Centrally mounted for infotainment and vehicle settings.
- Digital Instrument Cluster: Customizable with off-road telemetry and essential driving data.
- Ambient Lighting: Fully adjustable to match any mood, enhancing the in-cabin experience.
Performance and Capability: Built for Every Terrain
While the Thar Roxx pampers its occupants with luxury, it stays true to its off-road DNA. Equipped with advanced powertrains and a host of rugged features, it promises to tackle the most challenging terrains.
Powertrain Options:
| Engine | Power | Torque | Transmission |
| 2.0L mStallion Petrol | 150 bhp | 320 Nm | 6-speed manual/automatic |
| 2.2L mHawk Diesel | 130 bhp | 300 Nm | 6-speed manual/automatic |
Both engines are paired with a 4WD system, featuring selectable drive modes for sand, mud, rocks, and more.
Off-Road Features:
- Locking Differentials: Ensure maximum traction on slippery surfaces.
- Terrain Response System: Automatically adjusts settings based on terrain.
- Water Wading Capability: Can ford up to 650mm of water, perfect for river crossings.
Tech-Savvy Adventures: Always Connected
Modern adventurers need more than just a rugged vehicle—they need connectivity. The Thar Roxx delivers with Mahindra’s AdrenoX platform, ensuring drivers and passengers stay connected, informed, and entertained.
Key Technology Features:
- Apple CarPlay & Android Auto: Seamless integration for smartphones.
- Remote Vehicle Management: Start the engine, lock/unlock doors, and control climate via a smartphone app.
- Adventure Telemetry: Tracks and shares off-road data such as incline angles and GPS trails.
- Rear Entertainment: Dual screens for rear passengers.
Safety: Confidence in Every Mile
Safety takes center stage in the Thar Roxx, with a comprehensive suite of features designed to protect occupants in all scenarios.
- 6 Airbags: Standard across variants.
- ADAS (Advanced Driver Assistance Systems): Includes Lane Departure Warning, Adaptive Cruise Control, and Autonomous Emergency Braking.
- 360-Degree Camera: Simplifies parking and maneuvering in tight spaces.
- Tire Pressure Monitoring System: Ensures optimal performance on and off the road.
Pricing and Market Positioning
The Thar Roxx is positioned above the standard Thar and targets an audience looking for a balance between luxury and adventure.
| Variant | Starting Price (Ex-Showroom) |
| Base Petrol | ₹18 Lakhs |
| Top-End Diesel | ₹25 Lakhs |
This competitive pricing ensures it can challenge rivals like the Toyota Fortuner while offering a distinct identity.
Production and Availability
Manufactured at Mahindra’s advanced facility in Chakan, Maharashtra, the Thar Roxx will hit showrooms soon. Bookings open next month, with deliveries starting in the following quarter.
The Road Ahead: Electrification and Expansion
The launch of the Thar Roxx is just the beginning. Mahindra has hinted at several future developments:
- Electric Variant: An all-electric Thar is in the pipeline.
- Global Markets: Plans to introduce the Roxx in international markets to compete with premium SUVs.
Adventure Redefined
With the Thar Roxx, Mahindra has successfully bridged the gap between rugged SUVs and luxury vehicles. Whether scaling mountain trails or navigating city streets, the Roxx promises a thrilling yet comfortable ride.
As it rolls into showrooms, one thing is certain—the Thar Roxx isn’t just a vehicle; it’s an invitation to explore the world in style.